Draner.com

Context

Draner is a French digital services company based in Habas, founded in 2001 and among the first to offer SMS services over the web. Twenty-two years on, its offering has grown: website creation, copywriting, SMS service and artificial intelligence expertise. It needed a site that gathers all of this and turns visitors into enquiries.

Approach

I built the site on WordPress with the Avada theme and its page builder, customised through a child theme. Each service gets a dedicated page: website creation with integration of CMS such as Drupal, WordPress, Prestashop and Magento, copywriting from consulting to SEO optimisation, an SMS service compliant with the French CNIL and ARCEP regulators, and AI expertise up to custom chatbots. Around them, an About page with FAQ, key figures and testimonials, a portfolio of six client projects and a contact form complete the journey.

Result

A complete showcase where each service cross-links to the others and leads to the contact form. Visitors can gauge the company's track record, twenty-two years of experience and 100% client satisfaction displayed as key figures, and browse its references, from Central SMS to Editions de l'Esperance. True to its tagline, "Faisons avancer vos idées" (let's move your ideas forward), Draner now has a showcase that matches its catalogue.